Our founder was the General Manager and a Board Member of Hospitality Development Company LLC. at The Pearl Qatar from 2006 to 2012. While there, he initiated the development of 3 luxury boutique hotels (+ $350 Million); one of which was signed with Nikki Beach Hotels & Resorts

He previously co-founded and was the Managing Partner of Synergy Hospitality; a firm he took from 2 partners to an 800 staff hospitality concept creator, management and consulting firm based in Beirut. Synergy operated in the Middle East Region and provided advice to restaurant and hotel owners / operators such as Hilton International.

It also pioneered the luxury and lifestyle boutique resorts in Lebanon with the creation & management of leading concepts such as “Edde Sands”; “Bamboo Bay”; “Laguava Resort” to name a few; and increased land values for owners by over tenfold their initial values.

He was also a Senior Consultant within the Arthur Andersen Hospitality and Real Estate Practice, based in London. As such, he worked on assignments such as a strategic overview of the global hospitality industry for Bass PLC after its purchase of the Inter-Continental Hotel Group.

While with Arthur D. Little International, he was based in the firm’s MENA headquarters in Riyadh (KSA) and worked on assignments such as strategic investments of Four Seasons Hotels and assessing large-scale tourism investment opportunities for Prince Al-Waleed bin Talal’s Kingdom Holding.